The XXXLutz Group
With a turnover of around 2.8 billion, the XXXLutz group of companies is the second largest furniture dealer in the world today. However, the goal is clear: we want to have the pole position in Europe.
We should get there as follows:
- through the continuation of the present success strategy
- through the expansion and cooperative support of the professional XXXLutz team
- through the continuation of our service concept, which places the focus on our customers
- and, ultimately, through the consistent opening up of new business markets beyond Austria’s borders.
However, a decisive factor in the success of XXXLutz is always knowing what people want. For this reason, the XXXLutz Group presents itself via several brands and channels. In Germany, the XXXL furniture stores comprise the following channels: XXXLutz, XXXL Neubert, XXXL Hiendl, XXXL Mann Mobilia, XXXL Emslander, XXXL Bierstorfer and XXXL Gamerdinger. In addition, there is the brand Mömax, which cater exactly to the different wishes of our clients on account of its target group-oriented range of products.
We look forward to embracing future partners and business associates, who will accompany us on this continuing road to success.
HISTORY
Founding year: 1945
1945 saw the founding of the company in Haag am Hausruck.
To begin with there were Austrian handicrafts: hand painted wooden boxes and rustic furniture formed the first range of products.
In the following decade, there was a permanent, step-by-step expansion to furniture dealer.
In the 70’s, the strategies for a modern company development evolved. The goal was: success through expansion.
From the very outset, this path was characterised by a positive turnover and revenue success.
1989 saw the opening of the discount furniture store “Möbelix”. The leap into Germany took place one year later.
In 2003, the company took over market leadership in Austria with a total turnover of 1.25 billion euro.
With around 150 furnishing stores in Austria, Germany, the Czech Republic, Slovakia and Hungary, the XXXLutz Group is the second largest furniture dealer in the world today.
PhilosophY
Reaching number 1 together, with sunshine in our hearts.
Reaching a goal together – this is the root to the success of the XXXLutz Group. The team concept lies at the centre: the around 17,700 employees are the company’s supporting pillars. Only those who are able to identify with their company, give 100% commitment to the company. For this reason, the XXXLutz Group approaches each individual with respect and loyalty and, in its capacity as employer, is a reliable and responsible partner.
The customer is king.
It is very simple: the more satisfied our customers are, the more successful the XXXLutz Group is. That is why we always put the focus on our customers.
Naturally, this includes the outstanding price/quality ratio of our ever-fashionable range of products. However, it also includes our comprehensive service: starting with the pleasant shopping atmosphere in the XXXLutz shops, and the professional consultations offered by the XXXLutz team, right through to state-of-the-art logistics.
Price, quality, service and competence – the success shows that we’ve got it right: more than ten million regular customers in Austria and Germany appreciate the commitment of the XXXLutz Group.
EMPLOYEES
XXXLutz Group: more than 17,700 employees!
Illustration: The XXXLutz Group workforce from 1977-2010
The clearly defined goal of the XXXLutz Group is to be the number 1 in Europe. The logical consequence: the better the employee is trained, the better the company is equipped for the future. That is why the XXXLutz Group views its continual advancement as an important investment in the future.
Permanent training and further education
For around 1,800 trainees, this starts with the intensive training programme that guarantees a qualified apprenticeship. However, this also includes a permanent internal advanced training programme for all employees in the XXXLutz training academy.
Together with a performance-oriented payment, this commitment by the company makes an important contribution to work motivation.
LogistiCS
Success through state-of-the art logistics!
In 2001, the XXXLutz-Group’s highly efficient logistics centre was created on 40,000 m².
A fully developed EDP system combined with a streamline organisation and an ingenious combination of pallet and Corlette® storage on around 30,000 m² ensures the fastest possible delivery to all customers.
DEVELOPMENT
Leaping towards number 1!
Illustration: Turnover development 1977-2010
In the past three decades, the XXXLutz Group was characterised by a continual and – for the furniture branch – above-average increase in turnover and revenue. With a turnover in excess of 2.8 billion, the company became the world’s second largest furniture dealer in 2009.
The opening up of new growth segments and the strengthening of its own position among the competitors are the challenges that the XXXLutz Group has set itself for the near future. In order to manage the leap towards number 1, the XXXLutz Group must consistently continue along the successful path of internationalisation.
THE XXXLutz-StrategY
The profile of the XXXLutz brand and the strengthening of the market leadership are based upon our customers’ satisfaction – without any “ifs” or “buts”. In order to fulfil their wishes as optimally and rapidly as possible, the XXXLutz Group not only places value on the utmost quality - internally and externally: this concerns both the professional expertise and consulting skills of the XXXLutz team, as well as the sustained cooperation with suppliers and partners, right through to the choice of the outlet sites.
XXXLutz: internationalisation is the name of the strategy for success
The XXXLutz Group’s strength lies in always having its finger on the pulse and knowing the target group-specific (furnishing) trends.
The crucial strategic point is therefore the further expansion of the XXXLutz brands and channels, which make it possible to offer a range that is tailor-made for the respective target group.
This goes hand in hand with a further internationalisation of the company: the focus here is particularly on Eastern Europe. The opening of new markets ensures a strengthening of the position on the purchase market and, subsequently, a decisive competitive advantage.Expansion will continue to be pushed ahead!
Since 1973, the XXXLutz Group has successfully found itself on a course of expansion. An average of six new furniture stores have been opened every year.
XXXLutz is currently operating 49 furnishing stores, among others, throughout Austria. The sites are optimally complemented by 47 Möbelix discount markets, nine Mömax and three Ambient outlets.
In Germany, XXXLutz owns nine full-service furnishing stores, ten Mömax outlets, seven Mannmobilia shops, two Neubert outlets, four Hiendl outlets, as well as a shop from XXXL Emslander, XXXL Bierstorfer and XXXL Gamerdinger.
The leap into Eastern Europe took place in September 2007 with the opening of the first Möbelix branch in Budweis. In the Czech Republic, the XXXLutz Group meanwhile has additional sites in Prague, Brünn, Ostrava and the Ústí and a full service XXXLutz branch in Prague
One highlight during our expansion was the opening of Swedens first XXXLutz flagship store in Malmö.
During the course of 2008, we have founded three branches in Hungary (Budapest, Miskolc and Györ) and one in Slovakia (Bratislava).
As a midterm goal, the XXXLutz Group will systematically further consolidate its network of sites and push ahead with the expansion in Eastern Europe.Sites orient themselves on the market situation!
In order to consistently implement its successful expansion strategy, the XXXLutz Group is continually on the look out for suitable new and existing spaces in the best business locations.
The selection of the respective site represents one of the most fundamental decisions. A comprehensive analysis of the respective market situation is a prerequisite. On the basis of this result, the best possible product range mix is then determined in line with the target group.Success through long-term planning!
The philosophy of the XXXLutz Group is: for marketing to be successful in the long run it must not be oriented on short-term, promotion-driven implementations, but rather should be based on the sustained application of conceptional planning.
Researching, analysing, processing of basic strategic principles are equally a part of this, as are a basis of long lasting trust with suppliers or the cooperative approach towards our employees and their advancement.
Using advertising with a strong impact to become the most famous brand in the branch!
They’ve been in action since 1999: the classic TV and radio advertising for Austria’s largest furniture dealer is inseparably linked with the Putz family. The four-member advertising family has meanwhile mutated into the personification of the XXXL Group. Their message, packaged in humorous stories, is clearly: “Service, selection, offering – at XXXLutz everything is XXXL!”
This communications strategy has been carried through consistently; the integration of the XXXL concept is applicable to the architecture, the sites, the services, the range, as well as to the (promotional) communication. The result: in surveys, XXXLutz is regularly confirmed as the best-known brand in the branch.WE KNOW THE TRENDS– and better still: we create the trends. This is the XXXLutz Group’s goal. The XXXL range comprises a product range of 10 thousand different articles. From “starter” furniture through to the premium segment: XXXLutz is the top address for every target group. |
THE XXXLUTZ product range |
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LIVING ROOMEating, playing, working or relaxing – the living room is the central (living) point of every home. And just as life is diverse, so is the selection at XXXLutz! |
KITCHEN &
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BEDROOMA third of our lives are spent in the bedroom. The latest trends for your very own relaxation space are what dreams are made of! |
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BATHROOMBathing or showering – the choice is yours! The most important thing is that you feel good in your bathroom. XXXLutz turns your bathroom into an oasis of relaxation. |
CHILDREN’S & TEENAGERS’ ROOMSWhether a cheerful, colourful adventure playing area or a homely, cosy corner – furn-ishing rooms for children and teenagers is child’s play with the range from XXXLutz. |
STUDY & OFFICEAt XXXLutz, functionalism meets perfect aesthetics and representative design. And the more attractive the office, the easier it is to work. |
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GARDENIrrespective of whether you make yourself comfortable in the garden, on the terrace or on your balcony – XXXLutz has just the right furniture for your small slice of paradise. |
BOUTIQUESmall but perfectly formed – the attractive and simul-taneously useful accessories from the XXXLutz boutique enable you to place stylish accents in your home for a comfortable atmosphere. |
HOME TEXTILESYour home is also happy to get a new look! At XXXLutz, you’ll find the current trends for home textiles and decorations to enable you to beautify your home in style! |
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CARPETSLow-maintenance materials combined with perfect classic or modern design: with this choice from XXXLutz, you’ll be happy to keep your feet on the ground! |
FLOORINGRegardless of whether parquet, laminate or PVC – the XXXLutz choice of colour tones, sizes and structures offer you quality (of life) that will add a spring to your step! |
LAMPSLight makes an important contribution to the atmosphere of a room. At XXXLutz, you’ll find a large choice of lights and lamps to make your lifestyle dreams sparkle. |
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XXXL information material
In our company brochure, you’ll find all information at a glance: from the founding in 1945 through to the current branch expansion figures for 2008.
Here, you’ll find the turnover development, the workforce data and the branch expansion over the last 63 years.
ImprINT
XXXLutz KGRömerstraße 39
4600 Wels
Managing Director:
Günther Gruber
Tel: +43 050111-1000
Fax: +43 (0)7242/43881
email: info@xxxlgroup.com
DVR number: 3005781
Regulating authority: BH-Wels
Registration number: FN 336561 v
/Landesgericht Wels
VAT number: ATU65296645
Line of business: Möbelhandel
Chamber affiliation: Wirtschaftskammer Österreich http://www.advantageaustria.org/
Division: Einrichtungsfachhandel
Zu gewerbe- und berufsrechtlichen Vorschriften verweisen wir auf das Rechtsinformationssystem des österreichischen Bundeskanzleramtes: http://www.ris.bka.gv.at/defaultEn.aspx
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